To celebrate the IDAFLW on 29 September as well as the World Food Day on 16 October Food Bank Greece ran a public awareness campaign on food waste, with the support of General Mills. From 20 September to 20 October, the campaign was broadcast through the Food Bank's digital communication channels. The target audience was the general public, especially young people, and the initiative aimed to inform people about the dimensions of food waste and the consequences in households and motivate people to waste less food.

Digital materials, such as digital awareness posts and video teasers, accompanied by Poll Q&A sessions, were posted on social media channels during the campaign period.

You can watch the reels here

On 29 September 2023 for International Day of Food Loss and Waste FoodCloud shared the details about their carbon calculator project, as well as insights from Deirdre Timmons of PwC about the Corporate Sustainability Responsibility Directive, and the new European Sustainability Reporting Standards.

FoodCloud's Carbon Calculator will estimate their annual carbon balance in order to accurately quantify the environmental benefits, in terms of greenhouse gas emissions, of surplus food redistribution. The balance is the result of the consideration of two elements: the emissions generated by FoodCloud’s activities and the emissions that are avoided by redistributing food that would otherwise be wasted.

In Norway Matsentralen Norge planned 3 projects for the IDAFLW.

Firstly, a project in cooperation with a renowned food influencer consisting in 3 reels were disseminated through the Instagram account of the influencer: before, on the day, and after the IDAFLW.

You can watch the reels here:
Reel 1

Reel 2

Then in cooperation with Too Good To Go and Matvett (Norwegian organisation working to reduce food waste in the food industry), Matsentralen Norge distributed pamphlets through all TGTOs surprise bags on 29 September 2023. In addition, they scheduled joint outreach to media.

Finally, together with one of their financial partners (Kavlifondet), Matsentralen Norge organised a food waste-seminar for Food Banks in Norway, Sweden, and the UK in Oslo in the days before the IDAFLW. Different communication measures were pursued, linked to the seminar in cooperation with their partner.

In 2020 the Federação Portuguesa dos Bancos Alimentares launched a call to action on the occasion of the first IDAFLW. Since then it has taken the form of a movement, called Movimento Unidos Contra o Desperdício (United Against Waste Movement), aimed at mobilising the private sector (companies, associations, and individuals), the cooperative sector, and the public sector, in partnership with everyone who wants to join and in conjunction with the National Commission to Combat Food Waste, which unites public entities at a transversal level, assuming a comprehensive and multidisciplinary nature.

To date the United Against Waste Movement brings together more than 2,000 individuals and 300 companies which are actively committed to stopping food waste.

Similar to what was developed in previous years like a film, the 3rd anniversary of the United Against Waste Movement was marked in Lisbon, on 29 September 2023, with an event that brought together the various sectors of the food chain and promoted a debate on a topic whose negative economic, environmental, and social impacts must be mitigated. A conference followed by a cocktail Zero Food Waste Ideas and Initiatives was organised and it was open to the public. On this occasion, the presence of several speakers among which the Ministry of Agriculture and the Secretary of State of Environment was acknowledged.

Learn more about the Movement here: www.unidoscontraodesperdicio.pt

On the occasion of 29 September, Federația Băncilor pentru Alimente din România (FBAR) together with the regional Food Banks took some actions to raise awareness of this day.

At the national level, on 27 September FBAR distributed materials created together with two partners, Kaufland and Nestlé Romania. The CEOs of both companies volunteered together to help Food Banks for one day. The media materials were broadcast on several media networks such as Facebook, LinkedIn, and YouTube.

Regional Food Banks, mainly in Brasov, Cluj, Oradea, and Timisoara, organised many events, ranging from participation at events for the purpose of awareness raising, appearances on local TV and radio stations, and publication of press releases.