To celebrate the IDAFLW on 29 September as well as the World Food Day on 16 October Food Bank Greece ran a public awareness campaign on food waste, with the support of General Mills. From 20 September to 20 October, the campaign was broadcast through the Food Bank's digital communication channels. The target audience was the general public, especially young people, and the initiative aimed to inform people about the dimensions of food waste and the consequences in households and motivate people to waste less food.
Digital materials, such as digital awareness posts and video teasers, accompanied by Poll Q&A sessions, were posted on social media channels during the campaign period.
You can watch the reels here